Facemoji Keyboard

Privacy Notice

Baidu Japan Inc. (“ Baidu ”, “ we ”, “ our ” or “ us ”) is committed to respecting your privacy. This Privacy Notice sets out how we collect, store, process, transfer, share and use information that identifies or is associated with you (“ personal information ”).

This Privacy Notice applies to your use of our keyboard personalization service that we make available through a mobile application available for download on your device (the " Facemoji App ").

Please ensure that you have read this Privacy Notice to understand how we collect, store, use and disclose your personal information when you use the Facemoji App and the personalized keyboards that you create using the Facemoji App (the " Facemoji Keyboard").

 

Region Specific Disclosures

We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you:

If you are a resident of the State of California in the United States, please click here for additional California-specific privacy disclosures.

If you are based in the European Economic Area (“EEA”), please click here for additional EEA-specific privacy disclosures.

 

Table of Contents

1. INFORMATION WE COLLECT AND HOW WE USE IT
2. SHARING INFORMATION WITH OTHER PARTIES
3. ADVERTISING AND AFFILIATE LINKS
4. YOUR CHOICES REGARDING YOUR INFORMATION
5. SECURITY AND STORAGE OF INFORMATION
6. CHILDREN'S PRIVACY
7. LINKS TO THIRD PARTY WEBSITES
8. UPDATES TO THIS PRIVACY NOTICE
9. CONTACTING US
10. LAST REVISION DATE

1. INFORMATION WE COLLECT AND USE

In general.

We collect personal information from you when you submit information directly to us when you use the Facemoji App, for example:

• Your activity on the Facemoji App , such as when you create or choose a new theme for your Facemoji Keyboard or when you create and share custom skins for your Facemoji Keyboard with others. We use this for purposes that include providing you with the functionalities of the Facemoji App, like personalizing your Facemoji Keyboard, and with certain social features of the Facemoji App.
• Your settings and preferences with regard to the Facemoji App and Facemoji Keyboard , such as your settings with regards to the level of access that the Facemoji Keyboard has to the information on your device and the data that is shared with us. We use this for purposes that include ensuring that the Facemoji Keyboard collects and sends to us data only in accordance with your preferences, and to provide you with the various features and functionality.
• Your details that you submit to us when you set up an account on the Facemoji App, including your username and password. We use this information to authenticate you when you access the Facemoji App.
• The personalized theme you choose for your Facemoji Keyboard, such as the background picture, text color, font and any custom skins or other features that you choose for your Facemoji Keyboard. We use this information to operate and provide you the Facemoji Keyboard in accordance with your settings. Where you subscribe to certain premium features of the Facemoji App, we will also use this information to provide you with certain social features of the Facemoji App, such as the ability to share your custom skins with other users of the Facemoji App.
• Your photos. You can grant us access to your photos in order to create a personalized background for your Facemoji Keyboard. We use this information to operate and provide you the features and functionality of the Facemoji App.
• Information you type when you use the Facemoji Keyboard. We collect certain information that you type using the Facemoji Keyboard. We use the information to determine your frequently used words and phrases, your particular writing style, how often you backspace, and how you press the keys on the Facemoji Keyboard in order to provide you with the smart predictive text functionality, auto-reply functionality, and emoji suggestion functionality. We also use this information to simplify how you use the Facemoji Keyboard and improve the functionality of the Facemoji Keyboard. We also transfer this information from your device to our servers and use it to create language models and help us optimize and improve the word prediction functionality of the Facemoji Keyboard and the accuracy of key presses.

Please note that we do not collect text that is comprised solely of numbers, or a combination of letters and numbers, or that contains the "@" symbol. We also do not collect information from fields which the website or application developer has indicated as being for password or payment card data.

• Information you submit into search fields using the Facemoji Keyboard. We collect words and phrases that you enter in search fields, including any text entered into search fields that has been converted from voice. We use this information to operate and provide you the features and functionality of the Facemoji Keyboard. We also transfer this information from your device to our servers and use this information to analyze your searches to identify products and services that may be of interest to you for the purposes of interest-based advertising.
• Facial information. When you enable this feature, we will access the camera and photos on your device and will collect and identify your facial features and facial geometry. We will also collect facial information from photos taken by you. We use this information to provide you features and functionality of the Facemoji Keyboard, namely the augmented reality emoji function. We also transfer this information from your device to our servers and de-identify this information and analyze it to develop and enhance the accuracy of our facial recognition proprietary technology.
• Information collected from third party apps, such as third party app development and analytics platforms. The information may include your IP address, where you downloaded the Facemoji App from, statistics regarding your use of the Facemoji Keyboard and Facemoji App and any crashes or problems experienced while using the Facemoji Keyboard and Facemoji App.
• Your transaction history, such as any premium content that you have subscribed for through the Facemoji App. We use this information to provide you with premium content that you have subscribed for through the Facemoji App. We also use this information for internal statistics to improve the Facemoji App, including fixing problems with subscriptions to premium content.
• Your use of any social features of the Facemoji App that we may make available, such as information about the content you have shared with others or any content that you use that has been created by other users. We use this information to provide you with the social features of the Facemoji App.
• Information collected from third party social media companies. Where you choose to connect to the Facemoji App using a social network (for example to login to the Facemoji App), we will collect personal information from that social network, such as your username and profile image, in accordance with your privacy settings on that social network. We use this information to operate, maintain and provide to you the features and functionality of the Facemoji App, such as allowing you to log in to your account on the Facemoji App, to access your Facemoji Keyboard from other devices, to customize your profile and to associate your social media account with your use of the social features of the Facemoji App.
• Voice recordings and related information. When you enable this feature, we will access your device’s microphone and collect voice recordings, the text transcription of those voice recordings and the date and time of those transcriptions. We use this information to provide the voice-to-text functionality of the Facemoji Keyboard. We also transfer this information from your device to our servers and use this information to improve the Facemoji Keyboard’s voice input function, and to develop, create, improve, optimize, maintain, and otherwise enhance its automatic speech recognition and voice transcription technology, and natural language understanding software products, services or platforms.
• Messages. Where you enable our automatic reply feature, we collect the content of messages you receive via some social media applications of your device in order to generate suggested replies. We use this information to provide the automatic reply functionality of the Facemoji Keyboard. We also transfer this information from your device to our servers and use this information to create a better automatic reply model, which helps us improve precision and accuracy in the replies.
• Text submitted for translation. When you use the text translation function, the original text will be uploaded to the server of the Baidu group translation team and saved in an unencrypted format. Such data will only be stored for a period of 1 day on servers of the Baidu group and will then be deleted. We transfer this information from your device to our servers and use the text inserted by you in the translation interface to translate this text into the target language.
• Search logs. the search terms you input in search fields using the Facemoji Keyboard. We use this for purposes that include analyzing your search terms in order to provide you with predictive search functionalities of the Facemoji Keyboard.

We will indicate to you where the provision of certain personal information is required in order for us to provide you certain features and functionalities of the Facemoji App and/or Facemoji Keyboard. If you choose not to provide or share such personal information, it may affect or even disable those features and functionalities. Please see the “Your Choices Regarding Your Information” section of this Privacy Policy for more information.

We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalized experience regardless of how you interact with us.

 

Cookies and Other Tracking Technologies.

We and our third-party partners and providers may use cookies to automatically collect certain types of information when you visit or interact with our email communications, websites and other online services. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may collect analytics data or use third-party analytics tools to help us measure usage and activity trends for our online services and better understand our customer base.

Third-party partners and providers may also collect personal information about your online activities over time and across different websites when you use our websites and online services.

We use or may use the data collected through tracking technologies to:  (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) recognize and contact you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our services; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services.

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using our online services, as some features and services on our online services may not work properly. Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

We also permit third party online advertising networks to collect information about your use for the Facemoji App and Facemoji Keyboard over time so that they may play or display advertising on the Facemoji App and Facemoji Keyboard, on other devices you may use, or on other websites, apps or services. See the “Advertising and Affiliate Links” section of this Privacy Policy for more information.

2. SHARING INFORMATION WITH OTHER PARTIES

You may share personal information you upload to the Facemoji App with third parties. For example, you may have the option to share your activities on the Facemoji App with your friends on various social media sites.

We may share your personal information among the Baidu group, or with third parties (i) where they are subcontractors or advertisers, or (ii) to comply with legislation, to carry out a contract with you or to defend Baidu against any type of harm. Please find a detailed explanation of how we share your personal information under ‘further information’ below. 

 

Further information

We may share your personal information with:

1. The Baidu group . This includes other brands owned or controlled by Baidu and other entities owned by or under common ownership as Baidu, which also includes our subsidiaries (i.e., any entity we own or control) or our ultimate holding company (i.e., any organization that owns or controls us) and any subsidiaries it owns;
2. Subcontractors . This includes third party vendors, consultants and other service providers that perform services on our behalf, in order to carry out their work for us, which may include identifying and serving targeted advertisements, content or service fulfilment, assisting with voice recognition technology, or providing analytics services;
3. Future parties to the Baidu group . Other parties in connection with any company transaction, such as a merger, sale of all or a portion of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy or related or similar proceedings; and
4. Third parties as required to (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of Baidu, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.

3. ADVERTISING AND AFFILIATE LINKS

We partner with Amazon Services, Inc., and other third parties to suggest products or services in response to your search queries. If you click on such link, you will be taken to a third party site or service and this Privacy Notice will no longer apply to information you provide to the third party site or service. 

We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your use of the Facemoji App and Facemoji Keyboard. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of the Facemoji App and Facemoji Keyboard over time so that they may play or display ads on other websites, apps or services you may use (including Facebook), and on other devices you may use.

These third parties may collect mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device's IP address, information about other applications on your device, your location, information about your use of the Facemoji App and Facemoji Keyboard and information about which adverts you have seen or clicked on.

We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

We and our third party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to the Facemoji App and Facemoji Keyboard. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognize you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting "limit ad tracking" (iOS) or "opt out of interest based ads" (Android). You may also be able to opt-out of some, but not all, interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit:

1. the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;
2. the DAA’s resources at www.aboutads.info/choices; and/or
3. Your Online Choices at www.youronlinechoices.eu.

Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt-out on each browser or device you use.

Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt-out again.

Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.

4. YOUR CHOICES REGARDING YOUR INFORMATION

We will retain your information for as long as needed to provide you the functionalities of the Facemoji App and Facemoji Keyboard and for thirty days thereafter for the purpose of analyzing or further improving our technology, the Facemoji App and Facemoji Keyboard, after which the personal information will be deleted or anonymized. 

You may control the Facemoji App and Facemoji Keyboard’s access to your device information through your “Settings” app on your device. For instance, you can disable the Facemoji Keyboard's access to your microphone, photo stream and camera roll. 

You can also control the information that we receive at any time by changing your settings in the Facemoji App (by turning off the "share data" toggle in Settings > Input Settings). Note that certain features require personal information input to function and the overall effectiveness of the Facemoji Keyboard or various other features and functionalities may deteriorate or be disabled if you decie to turn-off data sharing. For instance, if you turn off data sharing, it may affect or even disable the translation functionality of the Facemoji Keyboard or your ability to customize certain elements of the Facemoji Keyboard like fonts and key sounds.

 

5. SECURITY AND STORAGE OF INFORMATION

Baidu cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations. 

6. CHILDREN'S PRIVACY

Baidu does not knowingly collect or solicit any information through the Facemoji App or the Facemoji Keyboard from anyone under the age of 13. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at facemojiforlenovo@gmail.com

7. LINKS TO THIRD PARTY WEBSITES

The Facemoji App and the Facemoji Keyboard may contain or suggest links to third party websites provided by our business partners, advertisers, and social media sites. Our users may also post links to third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy notices and policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites. 

8. UPDATES TO THIS PRIVACY NOTICE

We reserve the right to modify this Privacy Notice from time to time. If we make any changes to this Privacy Notice, we will change the "Last Revision" date below and will post the updated Privacy Notice on this page. However, in case the modifications are significant, we will provide you with a more prominent notice.

9. CONTACTING US

If you have questions about this Policy Notice, please contact us at facemojiforlenovo@gmail.com

10. LAST REVISION DATE

This Policy Notice was last revised on, and effective as of, December 13, 2019.

 

 

 

 

FACEMOJI KEYBOARD

CALIFORNIA PRIVACY NOTICE

Last Updated: January 1, 2020

This California Privacy Notice (the “CA Disclosures”) supplements the information contained in our Privacy Notice and applies solely to individual residents of the State of California ("consumers" or "you").

Unless otherwise expressly stated, all terms in these CA Disclosures have the same meaning as defined in our Privacy Notice or as otherwise defined the CCPA.
 

1. SCOPE

When we use the term “personal information” in these CA Disclosures, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

For the purposes of these Disclosures, personal information does not include:

• Publicly available information from government records.
• Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
• Information excluded from the CCPA's scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; or information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.
• Information relating to our employees (including applicant data), contractors and other personnel.

 

2. COLLECTION AND USE OF PERSONAL INFORMATION

We collect personal information from and about you for a variety of purposes. For example, we use personal information:

• To fulfill your requests, process your transactions and provide our Services to you;
• To communicate with you
• For marketing and advertising purposes
• To protect the security and integrity of our business, comply with legal requirements and obligations, and as otherwise permitted or required by law
• To monitor and improve the Facemoji Keyboard’s function, and to develop, create, improve, optimize, maintain, and otherwise enhance our software products, services or platforms, including automatic speech recognition and voice transcription technology, natural language understanding, accuracy of keyboard input, facial recognition, and augmented reality technologies

To learn more about the types of personal information we collect and the purposes for which we use this information, please refer to Information We Collect and Use section of our Privacy Notice.

 

In the last 12 months, we have collected the following categories of personal information:

 

 

3. DISCLOSURE OF PERSONAL INFORMATION

 

As described in the Information Shared With Baidu and the Sharing Information With Other Parties sections in our Privacy Notice, we share personal information with third parties for business purposes or we may sell your personal information to third parties, subject to your right to opt out of those sales (see The Right to Opt-Out of Personal Information Sales below).

The categories of third parties to whom we sell or disclose your personal information for a business purpose include:

• Other Brands and our affiliates, including the Baidu group.
• Subcontractors that perform services for us, on our behalf, which may include providing marketing and advertising services, providing mailing or email services, billing, data enhancement services, fraud prevention, web hosting, or similar services;
• Select marketing and strategic partners who use this information to market to you, to perform analytics and conduct research, or for other purposes;
• Ad networks and advertising partners to deliver advertising and personalized content to you on our Service, on other sites and services you may use, and across other devices you may use, as well as provide advertising-related services such as reporting, attribution, analytics and market research;
• Analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our Service;
• Social networks for advertising or personalization purposes, or to engage with you
• Future parties to the Baidu group and other parties in connection with any company transaction, such as a merger, sale of all or a portion of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy or related or similar proceedings.
• We may also disclose personal information to other third parties at your direction or upon your request, or to comply with legal process or contractual obligations, as described in our Privacy Notice.

In the previous 12 months, we have disclosed the following categories of personal information to third parties for a business purpose:

• All of the categories of personal information we collect, explained in the table above.

In the previous 12 months, we have sold the following categories of personal information to third parties, subject to your settings and preferences and your Right to Opt Out:

• Personal Identifiers
• Commercial Information
• Internet / Network Information
• Geolocation Data
• Other Information

As is common practice among companies that operate online, we have permitted third party advertising networks, social media companies and other third party businesses collect and disclose your personal information (including Internet / Network Information, Commercial Information, and Inferences) directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. To learn more, please see the Advertising and Affiliate Links section of our Privacy Notice.

 

4. YOUR CALIFORNIA CONSUMER RIGHTS

As a California resident, you may be able to exercise the following rights in relation to the Personal Information about you that we have collected (subject to certain limitations at law):

 

 

 

5. TO EXERCISE YOUR CALIFORNIA CONSUMER RIGHTS

To Exercise Your Right to Know or Right to Deletion

To exercise your Right to Know or your Right to Request Deletion, please submit a request by:

• Filling out our California Consumer Rights Request Form, or
• Emailing us at facemojiforlenovo@gmail.com

 

We will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request.

In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
 

To Exercise Your Right to Opt Out of Personal Information Sales

Unless you have exercised your Right to Opt Out of personal information sales, we may sell personal information to third parties for monetary or other valuable consideration. The third parties to whom we sell personal information may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties.

To exercise the Right to Opt Out of Personal Information Sales, you may submit a request by clicking the following link:

Do Not Sell My Information

 

Third Party Tracking and Online Advertising

We do allow certain third-party partners and providers to collect information about consumers directly through our services, from your browser or device through cookies or similar tracking technology when you visit or interact with our website, use our apps or otherwise engage with us online. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, Geolocation Data, and Inferences generated from your browsing history and interactions with our service as well as other sites and services.  These third parties use your personal information for purposes of analyzing and optimizing our services and ads on our site, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. These third-party businesses may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties, including other advertising networks.

Please see the Advertising and Affiliate Links section of our Privacy Notice for more information about how third parties use cookies and related technologies to collect information automatically on our websites and other online services, and the choices you may have in relation to those activities.

Minors Under Age 16

We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the "Right to Opt In") from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age.  Please contact us at facemojiforlenovo@gmail.com to inform us if you, or your minor child, are under the age of 16.

California’s “Shine the Light” Law

California's "Shine the Light" law (Civil Code Section §1798.83) provides certain rights to California residents that have an established business relationship with us with regard to the disclosure of certain types of personal information to third parties for their direct marketing purposes. To opt-out of having your personal information disclosed to third parties for their direct marketing purposes, please click Do Not Sell My Information and provide your contact information to be added to our suppression list.

 

5. ADDITIONAL INFORMATION

Updates to These CA Disclosures

We will update these CA Disclosures from time to time. When we make changes to these CA Disclosures, we will change the "Last Updated" date at the beginning of these Disclosures. All changes shall be effective from the date of publication unless otherwise provided in the notification.

Contact Us

If you have any questions or requests in connection with this Notice or other privacy-related matters, please send an email to facemojiforlenovo@gmail.com